Company News, Marketing News

P&G Adds Gen-Z Marketing Campaign for SK-II Pitera Skin Care with Asian Celebrity Brand Ambassadors

Film series features music artists Mina and Leah Dou along with actresses Ayaka Miyoshi and Zhang Zi Feng.

SK-II just released its newest campaign, Pitera & me, made by Gen-Z, for Gen-Z. This is a first-ever film series by the P&G prestige skin care brand. The video below was self-directed by the beauty brand's newest celebrity ambassadors—Mina (of the popular K-Pop girl group Twice), Ayaka Miyoshi (from Netflix’s Series Alice in Borderland), Zhang Zi Feng (award-winning actress, named one of Forbes China Celebrity 100) and Leah Dou (Chinese singer-songwriter) as they go on a self-c...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters